so-far curates and showcases artworks that are under-the-radar and wildly daring. We are willing to take risks with our artists, because we believe they are doing something important to push the boundaries of artistic and technological innovation. If you are interested in experimental visions of the future, then so-far is for you.
Unlike many online art platforms, so-far works directly with artists, which means that every time you purchase an artwork, you are supporting the artist’s career and practice directly. Many of our artists are coming to the market for the first time, meaning, they have not formally sold their work before. This is very exciting — artworks which have been previously exhibited at museums and institutions and were not available, are now for sale! With these first-time artists, we consult and advise them how to present their work so that it can be collected. For some of our artists who have already have an existing market or gallery, we work with their “mother” galleries to extend their network and market online.
so-far also strongly believes in transparent pricing (Question 4)
. The art world is notorious for its lack of transparency. We want to change this in a small way, by educating buyers on pricing and where their money goes to when they purchase an artwork.